Our Story

Six Decades of
Engineering Excellence

Founded in 1958, CHAOYANG has grown from a regional manufacturer into one of the world's most respected tyre brands, ranking at No.1 in China, and No.9 globally. Our commitment to innovation, quality, and safety has made us a trusted choice for millions of drivers across 120+ countries.

In Singapore, we bring that same dedication — pairing world-class engineering with a deep understanding of local driving conditions. Our tyres are specifically optimised for tropical climates, ensuring superior performance on every road.

ISO 9001 Certified
EU Standards Compliant
SGS Verified

60+

Years of Innovation

Driving progress since 1958

11

Manufacturing Plants

160+

Countries Served

15,000+

Employees Worldwide

50+

Industry Awards

Our Journey

Milestones

1958

Founded in China

Zhongce’s predecessor, Hangzhou Haichao Rubber Factory, was established in Hangzhou. This marked the beginning of the company’s tyre manufacturing journey.

1966

Hangzhou Rubber Factory Established

The company was renamed Hangzhou Rubber Factory.

1970

Jiande Branch Established

Hangzhou Rubber Factory expanded with the opening of its Jiande branch, strengthening its manufacturing capacity and regional presence.

1973

First Inner Tube Produced

The company produced its first inner tube.

1987

National Quality Recognition

The company received the China Quality Control Award, highlighting commitment to product quality and manufacturing excellence.

1991

Renamed Hangzhou Rubber Co., Ltd.

The company adopted the name Hangzhou Rubber Co., Ltd, reflecting its continued growth and development.

1992

Renamed Hangzhou Zhongce Rubber Inc.

The company was renamed Hangzhou Zhongce Rubber Inc. The new name marked a significant step in building the Zhongce brand.

1995

TBR Factory Established

A Truck and Bus Radial tyre factory was established in Hangzhou Xiasha. The facility expanded the company’s commercial tyre production capabilities.

1998

Renamed Hangzhou Zhongce Rubber Co., Ltd.

The company adopted the name Hangzhou Zhongce Rubber Co., Ltd, also known as ZC Rubber.

2000

International Expansion

CHAOYANG entered overseas markets for the first time, marking the beginning of the company’s global growth strategy.

2005

Modern R&D Centre

The 500 Factory was established in Hangzhou Xiasha.

2008

Manufacturing Expansion

ZC Rubber Fuyang was established, and a new PCR factory opened in Hangzhou Xiasha.

2012

China’s Largest Tyre Manufacturer

ZC Rubber became the largest tyre manufacturer in mainland China. The company also entered the global top 10 tyre manufacturers by revenue.

2013

Manufacturing Expansion

The company was renamed Zhongce Rubber Group Co., Limited. ZC Rubber America was also established in Walnut, California, strengthening its presence in North America.

2015

Global Manufacturing Expansion

ZC Rubber established operations in Thailand and Brazil. The company also achieved EU labelling standards with top ratings for wet grip and noise performance in 2015.

2016

Digital Innovation and European Growth

ZC Rubber launched its ET Industrial Brain platform in partnership with AliCloud. The company also established ZC Rubber Europe in Hannover and opened the Anji factory for two-wheel tyres.

2017

Smart Tyre Innovation

ZC Rubber launched China’s first cloud-based smart tyre. The innovation advanced tyre monitoring and intelligent mobility solutions.

2019

Global Top 10 Ranking

ZC Rubber ranked as the world’s ninth-largest tyre manufacturer by sales revenue, reflecting its continued growth in international markets.

2021

Europe Technical Centre Launch

ZC Rubber launched its Europe Technical Centre. The facility strengthened research, testing, and product development capabilities for the region.

2023

Official Global Partner of Arsenal

ZC Rubber became the Official Global Tyre Partner of Arsenal Football Club.

2024

Indonesia Plant Production Begins

Phase I production commenced at the ZC Rubber Indonesia plant. The facility expanded manufacturing capacity and strengthened regional supply capabilities.

2026

Singapore Market Launch

Appointed as CHAOYANG’s Singapore distributor in 2025 and officially launched the brand through YHI’s distribution network in 2026.

Our values

What Drives Us

Safety First

Every tyre undergoes rigorous testing to meet the highest international safety standards before reaching our customers.

Innovation

Continuous investment in R&D drives our commitment to developing cutting-edge tyre technology for modern vehicles.

Sustainability

From eco-friendly manufacturing to recyclable materials, we’re reducing our environmental impact at every step.